Over the past few weeks, I’ve been talking with several hospitals regarding strategic planning for 2014. It doesn’t matter what industry you’re in, establishing a clear understanding of your goals and how you are goi...
A successful marketing, social media and PR program for your hospital requires experience, a plethora of skill and commitment. Does your hospital have the resources it needs to execute and sustain a program that will produce the resul...
As we move into the final two months of the year, it’s time to start thinking abo...
When social media first began there was a sort of virtual division between those who used it and those who did not. It didn’t take long for the business-minded to realize the potential for these communities to reach far more con...
Generally, you can identify the direction of your business based on performance. Depending on your industry, performance can be measured any number of ways. What’s most important is that someone is paying attention to this data...
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