I’ve met a lot of hospital leaders who wait until the last minute to lay out a marketing strategy—if they even create one! Given the hectic schedules of today’s hospital teams, this is understandable. But waiting until the last...
By the end of the year, more than 80 percent of Americans are expected to have a social media account. If you are one of those people who check Facebook before you even get out of bed, you probably aren’t surprised. More and more of...
I am still surprised by how many ugly websites are floating around the Web. I’m not talking about abandoned sites from the 1990s, but active websites used by small hospitals. Your website is often the first thing people see when the...
Is your hospital getting involved in the local community? Hospital leaders often talk about the importance of being involved locally, but it’s not always clear that they act on that impulse or know exactly why it’s such a good ide...
There has been a trend in the healthcare field for the past few years to think of patients like customers in retail or in restaurants. While this response to the new market isn’t totally off the mark, rural healthcare facilities oft...
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