Study designed to aid hospital officials plan for future healthcare programs and services.
DALLAS (June 13, 2012) – Faith Community Hospital in Jacksboro, Texas, has selected SRJ Marketing Communications to lead a qualitative research project on behalf of the hospital to determine strengths and weaknesses of healthcare services available in Jack County.
The focus groups are the beginning of a larger community needs assessment intended to help identify underserved populations within the community, services that lacks availability within the marketplace, barriers of communication and to service, as well as many other important areas.
“Truly understanding the state of healthcare in your community is important for strategic planning, especially for a county hospital such as Faith Community Hospital,” said Steven R. Jolly, principal of Dallas-based SRJ Marketing. “We’re excited to have the opportunity to assist Faith Community Hospital in exploring new opportunities for growth.”
Typical with many rural hospitals, there is a wealth of valuable healthcare services available locally, only many residents are not aware of all that is nearby. This is where SRJ Marketing Communications comes into play.
For more than two decades, the strategic agency has been specializing in helping rural and small community hospitals grow market share and improve community relations through an integrated marketing communications program.
Over the next week, SRJ team members will be holding a series of focus groups to learn more about the perceptions of local healthcare among residents. Results of the study will be made available to hospital officials in the coming weeks.
For more information about focus groups, community needs assessments, and integrated marketing communications programs for rural hospitals, please contact Steven R. Jolly at 214-528-5775.
About SRJ Marketing Communications
SRJ Marketing Communications, LLC is a full service national marketing communications agency that focuses on strategic marketing, advertising, and public relations; with a special emphasis in leadership development in the area of customer service/guest relations. Founded in 1989 by Steven R. Jolly, the Dallas-based agency also has divisions in Fort Lauderdale, Fla. and Spokane, Wash. For more information, please visit www.srj.net or call 214-528-5775.
