There has been a trend in the healthcare field for the past few years to think of patients like customers in retail or in restaurants. While this response to the new market isn’t totally off the mark, rural healthcare facilities oft...
Don’t believe that social media are important for hospitals? A recent survey found that social media influenced nearly half of respondents who were looking for healthcare services. Social media are becoming more and more useful tool...
We read and hear a lot about public relations campaigns and strategies, and effective ways to promote our brands, but one thing we too seldom talk about is what public relations means to consumers and why it is important that rural ho...
Patients are a hospital’s most vital asset. That’s why it’s imperative that hospitals demonstrate superior customer service skills to wow patients and excite their communities. Wise administrators wouldn’t q...
It’s hard to believe that 2016 is halfway over, this means that we still have an opportunity to improve the remainder of the calendar year. A mid-year assessment may reveal some helpful information that will confirm the success of y...
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