At every step or touch-point throughout your customer's experience with you, from prospecting until billing/payment/checkout, your logo is an ever present visual cue. I have seen organizations take great care when developing a logo; f...
You already know how important it is to keep working on improving the patient experience at your hospital. One of the best ways to improve your hospital’s patient care is to gather your leadership team and nursing staff together to shar...
A lot of great products and services actually have two types of brands. They have a corporate brand that represents them as a whole. They also have secondary brands that live under the umbrella of the main brand. These are the...
How your hospital can make managing the patient experience a little easier. A good patient experience is the goal for any hospital. Managing that experience is one of the most important things you can do for the communit...
The Five Opportunities that You Cannot Miss. As a hospital, you have many opportunities for reaching out and getting noticed. The health and wellbeing of your community is paramount. Unfortunately, your hospital may be ...
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