First impressions are important and that first touch-point patients often have with your hospital can be via telephone. Having said that, giving a second look at how your team members are answering the phone can be a critical element ...
After more than 24 years of working with rural hospitals, I’ve learned that lack of external communication becomes a driving force of out-migration. While the reasons of out-migration may vary from one hospital to another, opening u...
There is no doubt that small and medium size businesses are still operating under tight budgets. With that said, continuing to cut back on marketing communications could have a negative impact on how your business grows. ...
Although good customer service and guest relations skills come naturally to some, most hospital team members need training to create a great patient experience. This is not true for only newbies, but seasoned professionals as well....
It seems like just yesterday we had party hats on and were celebrating the New Year. Indeed, the first quarter of 2013 is nearly complete and it’s time to review the numbers and reflect on your marketing communications strategy to s...
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