Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean. But, what happened when Mrs. English tells us a good story about the sound of a pounding heart coming up from the basement where a man had bricked up murder evidence – his dead wife! Mrs. English begins to explain how writing a good Edgar Allen Poe story begins with understanding grammar. We now begin to see its importance and the relevance of how grammar has to do with anything.
Oftentimes good ideas die because they are not properly relayed to the public. Most would not consider cleaning their rugs more than they already do until it is explained that serious health problems may result if not done so. Sadly, fewer people care about joining the “go green” bandwagon if not explained how environmental issues affect them on a personal level, today, not future generations later.
Let’s take bottled water for example. The idea is sold to us that bottled water is better water. Even though this is vastly untrue, Americans spend from up to $100 billion per year while sold on a fixed idea: you will be healthier if you drink water from a plastic bottle. In the end, most people could care less about what you are saying until it is given relevance to the subject.
A line from Made to Stick by Chip Heath and Dan Heath explains how most ideas are, “interesting but not sensational, truthful but not mind-blowing, important but not life-or-death.” The question is, then, how does one take an idea or business venture and turn it into something sought after?
Having the proper tools is a good place to start. With today’s market completely geared towards technological prompts, knowing how the social media movement can be most effectively utilized will first bring more eyes your direction. Then what? Now that you have their attention, knowing how to keep them clicking, tapping, or simply reading is another important element.
You have to have effectual language. Language improperly performed can be attempting to say something very important but in a really bad way. Essentially, the message is lost through messy syntax. Having a guide that knows the language of “want” will aid you in keeping your audience focused.
Should you find these tools interesting, feel free to give me a call for further consultation at 214-528-5775. SRJ Marketing Communications is equipped to bring the type of interest to your business by using an effective integrated marketing communications approach. Interesting tools for interesting businesses!
